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Forms & SurveysCreating a Form
Forms & Surveys

Creating and Managing Forms

How to build forms that collect information from your clients — contact forms, intake questionnaires, sign-up forms, and payment forms.

Creating and Managing Forms

Forms are how people give you their information — whether it's a contact form on your website, an intake questionnaire before a session, a retreat sign-up form, or a payment form. Every submission automatically creates a contact in your system, so nothing falls through the cracks.

Your forms at a glance

Navigate to the forms section to see all your existing forms and templates. You can create a new form from scratch, use a template, or edit an existing one. Watch this step (0:17)

The forms section showing a list of existing forms with options to create or edit
The forms section showing a list of existing forms with options to create or edit

Building a form

The form builder works similarly to the email editor — you drag and drop elements from the left panel into your form. Watch this step (0:48)

The form builder interface showing elements on the left and the form preview in the centre
The form builder interface showing elements on the left and the form preview in the centre

Adding fields

Use the Quick Add feature to add fields to your form. Just drag a field and drop it where you want it. Watch this step (3:05)

Quick Add panel showing draggable form fields like name, email, phone, and date of birth
Quick Add panel showing draggable form fields like name, email, phone, and date of birth

Common fields for wellness businesses:

Field typeUse it for
Full NameEvery form needs this
EmailPrimary way to reach the contact
Phone NumberFor SMS reminders or follow-up calls
Text AreaOpen-ended questions ("What brings you to this retreat?")
DropdownMultiple choice ("How did you hear about us?")
Date Picker"What's your preferred start date?"
File UploadDocuments, health forms, or photos
CheckboxConsent checkboxes, terms & conditions
AddressShipping or location-based services

Editing fields

Click on any field to edit it. The right panel shows all the options: label text, placeholder text, whether it's required, and more. Watch this step (3:18)

Field editing panel on the right showing label, placeholder, and validation options
Field editing panel on the right showing label, placeholder, and validation options

Keep forms short. Every extra field reduces the chance someone completes it. For a contact form, name + email + one question is usually enough. For intake questionnaires, you can be more detailed since the person is already committed.

Smart form features

Conditional logic — show and hide fields

This is one of the most powerful features. You can show or hide fields based on what someone answers. Watch this step (1:59)

Show/hide conditional logic setup — if answer is yes, show the next field
Show/hide conditional logic setup — if answer is yes, show the next field

Example: You ask "Do you have a website?" If they click Yes, a new field appears asking for the URL. If they click No, that field stays hidden. The form stays clean and only shows what's relevant.

Conditional logic — redirect and custom messages

Beyond show/hide, you can set up more advanced rules: Watch this step (1:01)

Conditional logic options showing redirect, custom message, show/hide, and disqualify
Conditional logic options showing redirect, custom message, show/hide, and disqualify
  • Redirect — send someone to a different page based on their answer (e.g., different retreat options)
  • Custom message — show a specific message based on what they selected
  • Disqualify — if someone doesn't meet your criteria, show them a polite message instead of continuing the form

Disqualifying leads

If you only work with a specific type of client, you can use the disqualify feature to filter people out. Watch this step (1:35)

Lead disqualification setup with custom message for people who don't meet criteria
Lead disqualification setup with custom message for people who don't meet criteria

For example, if your retreat is only for people over 18, you can show a friendly message to younger visitors instead of letting them complete the booking. This saves everyone's time.

Notifications

Set up who gets notified when someone fills out the form. Watch this step (2:23)

Notification settings showing email alerts for form submissions
Notification settings showing email alerts for form submissions

You can set up two types of notifications:

  • Notification to you — get an email every time someone submits the form, so you never miss a lead
  • Autoresponder to the person — automatically send them a confirmation email after they submit ("Thanks for your inquiry, we'll be in touch within 24 hours")

Always set up a notification for yourself. Even if you have automations handling follow-ups, it's good to know when new leads come in so you can personally reach out to the most promising ones.

Styling your form

Click the Styles & Options tab to change the look of your entire form — colours, background images, themes, and more. Watch this step (4:21)

Form styling options showing colours, background images, and theme selection
Form styling options showing colours, background images, and theme selection

There are pre-built themes you can apply with one click to give your form a polished look. You can also customise individual elements like button colour, text size, and spacing.

If the form will be embedded on your website, we'll make sure it matches your website's design. Just let Korneel know which form you want added and to which page.

Form settings

The settings tab controls what happens after someone submits the form. Watch this step (4:56)

Form settings showing submission actions like redirect, thank you message, and order confirmation
Form settings showing submission actions like redirect, thank you message, and order confirmation

Options include:

  • Show a thank-you message — display a custom confirmation message after submission
  • Redirect to a URL — send them to a specific page (like a booking confirmation or a "next steps" page)
  • Order confirmation — if this is a payment form, show the order details
  • Facebook Pixel tracking — track form submissions for your ad campaigns
  • Trigger an automation — automatically start a follow-up sequence when the form is submitted. Learn about automations

Viewing submissions

The Submissions tab shows everyone who's filled out this form. You can see their answers, the date they submitted, and click through to their contact profile. Watch this step (5:58)

Form submissions list showing contacts who filled out the form with their responses
Form submissions list showing contacts who filled out the form with their responses

You can also export submissions as a spreadsheet if you need to share data with your team or accountant. Learn more about viewing submissions

Previewing your form

Before sharing your form with anyone, always preview it. Check both desktop and mobile views to make sure everything looks right and works properly. Watch this step (6:05)

Form preview showing how the form will look to visitors
Form preview showing how the form will look to visitors

Always check mobile mode too. Most of your visitors are likely on their phone — especially in the wellness space. Make sure the form is easy to fill out on a small screen. Watch this step (6:44)

Mobile mode preview showing how the form appears on a phone screen
Mobile mode preview showing how the form appears on a phone screen

Sharing your form

Click Integrate to get your sharing options: Watch this step (6:11)

Integration options showing embed code, share link, and email options
Integration options showing embed code, share link, and email options

Copy the embed code and add it to any page on your website. If you're not sure how, just send the form to Korneel on Slack and we'll embed it for you.

Form ideas for wellness businesses

Form typeWhat it collectsWhen to use it
Contact formName, email, messageWebsite "get in touch" page
Retreat applicationName, email, experience level, dietary needs, goalsRetreat sign-up page
Intake questionnaireHealth history, goals, preferences, emergency contactBefore a first session
Feedback formRating, what they enjoyed, suggestionsAfter a retreat or coaching programme
Newsletter sign-upName, emailWebsite footer, blog posts, social media
Discovery call bookingName, email, "What do you need help with?"Booking page

Quick reference

What you want to doWhere to find it
Create a new formSites → Forms → Create New Form
Add fieldsQuick Add panel (left side of builder)
Set up conditional logicConditional Logic (left panel)
Style the formStyles & Options (right panel)
Set submission actionsSettings (top of builder)
View responsesSubmissions tab (top of builder)
Embed on websiteIntegrate → Embed Code
Share as a linkIntegrate → Share
Check mobile viewMobile mode toggle (left panel)

This feature is part of our Growth Tools package. Interested in adding it to your setup? Send Korneel a message on Slack and we'll walk through whether it's a good fit for your business.


Need help? If you get stuck, send Korneel a message on Slack and we'll sort it out together.