Email Marketing

Setting Up Your Brand Board

How to set up your brand colours, typography, and brand voice so every email looks and sounds like you — automatically.

Setting Up Your Brand Board

A brand board is your pre-saved set of colours, fonts, and brand voice. Set it up once, and every email you create will have your branding available at your fingertips — no more hunting for hex codes or guessing which shade of blue you used last time.

What's in a brand board

Your brand board stores three things: Watch this step (0:00)

Brand board overview showing colour, typography, and brand voice sections

Brand colours — your primary colour, secondary colour, accent colours, background colours
Typography — your heading font, body text font, and sizes
Brand voice — a description of how your brand sounds (warm and inviting? professional and calm? energetic and bold?)

Setting it up

Navigate to your brand board settings and fill in each section. Watch this step (0:15)

Brand board setup showing colour picker and typography selection

Add your brand colours

Add the colours you use in your branding. If you're not sure what your exact colours are, check your website or ask Korneel — we have them on file from when we built your site.

Choose your fonts

Select the fonts that match your brand. If you want to use the same fonts as your website, we can tell you which ones they are.

Define your brand voice

Describe how your brand communicates. For example: "Warm, approachable, and knowledgeable. We speak to our clients like a trusted friend who happens to be an expert in wellness."

How it helps you

Once your brand board is set up: Watch this step (0:32)

Using brand board colours when creating an email — colour picker showing saved brand colours

When creating emails, your brand colours appear in every colour picker — just click to apply
When using the AI to write email content, it uses your brand voice to match your style Watch this step (0:40)
Consistency — every email, every campaign, every automated message looks and sounds like you

AI content generation using brand voice settings for consistent tone

If you've already set up brand colours in your email template's Appearance settings, the brand board takes it a step further — it makes those colours and your voice available across the entire platform, not just one template.

This feature is part of our Growth Tools package. Interested in adding it to your setup? Send Korneel a message on Slack and we'll walk through whether it's a good fit for your business.

Need help? If you get stuck, send Korneel a message on Slack and we'll sort it out together.

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